When I first heard about a filmmaker who had shot video for two years while working at Columbia House corporate headquarters, I assumed that he was using a hidden camera. I was wrong. He showed up for his first day of work with a video camera, and when no one objected to being filmed, he proceeded to bring it to work everyday for the next two years. His name is Chris Wilcha.
Using the video he accumulated while working in the Columbia House corporate culture, Chris Wilcha created the film The Target Shoots First. His experience forces him into a personal examination of what it means to be part of a music corporation when your roots are punk and your perceived goal isn’t to advance through the corporate ranks.